It’s not too soon to start planning and strategizing your marketing and promotional strategy, post pandemic. Although, the virus isn’t just going to “disappear”, things will eventually start to slowly fall in place.
In the meantime, what are you supposed to do in preparation? We are analyzing consumer data to determine how their shopping and dining habits have changed and will continue to change as time passes. Most consumers will still continue to shop and dine at their favorite spots; however, discounts will be more effective to getting their sale or “closing the deal”.
Focus on promotions and discounts that will attract customers and bring them instore. Consider offers they can’t refuse or “buy one, get one” promotions to give them more value in their purchase.
We are also seeking a spike in “supporting small or local business”. This trend is being promoted through social media platforms such as Instagram and Facebook. You can tap into this market through your digital marketing efforts and offer special promotions to support small or local businesses. Offering a discounted gift card to “buy now, use later” is a great way to get sales during this crisis and allow customers to return and use their purchase at a later date.
Visit our website or reach out to us at contactus@atlasland or by phone at (949) 545-2599 to speak with us about how we can help you and your business thrive.
